A Study on Communication Media Selection in IT and Service Work Groups

Author: Rui Gu, Kunihiko Higa,
Publisher Link: International Journal of Services Sciences
Publishing date: June 2009, pp. 381 - 397.
Local copy: Click here
Abstract:Media selection behaviour from 18 companies in Japan and China was studied using the Media Fitness Framework. A multiple media usage was found to be more popular than a single medium usage. Factors that affected both primary and complementary media selection were investigated. As a result, social influence was identified as the most important factor for the primary medium selection followed by a rational factor and environment factor. The study revealed that both rational and social influence factors were closely related for a primary medium selection; however, social influence had almost no effect on selecting complementary media. The findings of this study are not only useful to guide risk aversion in media selections in IT and service industries, but also potentially effective in media selections in various remote working fields.
中文译名：《IT和服务业工作组中的通讯媒介选择问题研究》
作者：谷锐，比嘉邦彦
中文简介：
待增

　返回首页 Return Home　　返回前页 Back Previous　